MLM University, Using a Niche to Market Your Products
Some people market their products to everyone and anyone they can talk to. While this can be an approach used, it may make more sense to save time and energy to market to specific types of people already looking for the type of product you sell. Contrary to popular belief in the network marketing industry, when you talk to everyone, you become exhausted very quickly and do not receive the “yes” response you are looking for nearly as often. The people you thought would be ‘credit card in hand and ready’ are no where to be found.
The good news is instead of talking to ‘everyone’, you can now use the internet to help you find the people who would actually like to try and use the products you sell, and you will find that it takes less time and energy to find these people. The internet really helps marketers view data in a simple way, and help them determine who is looking for the type of product they sell. If you are selling an energy drink, you may be able to find out who is searching for “energy booster” or even “feeling tired”. The more clever you get with the keywords you use to search, the more you will narrow down the exact type of people who would love to buy your product.
Key ways to identify your market:
-people who have similar interests/desires
-people who can afford your products
-people who are looking for a product to benefit them
There are also ways to create a personal brand on the internet, so that the people you attract understand what your niche represents. If your energy drink does not contain sugar, you can market toward diabetics. You can set up a blog, or website for articles that gears toward helping diabetics find products they can use, for example. You can narrow your market down by creating a niche that people will become attracted to. There are keywords that can help you build the niche faster and stronger. First, understand the types of niches:
(using the energy drink example)
-a “general” niche represents everyone who is feeling tired.
a “mega” niche represents everyone who wants more energy.
a “niche” represents a specific group of people who want more energy (diabetics, generation Y, business people, etc)
a “micro” niche represents people who want their tiredness to go away.
Now that you know the different types of niches, make a list of the types of niches there are for your business and product you sell. Now that you have discovered your niche(s), you can market yourself using blogs, social media, websites, and search engines. Make sure you are connected with key words that will attract a large group of people consistently, and also make sure that your website doesn’t take on other webpages for competition. You must provide value to your follower, and remember that the internet also provides transparency. Don’t make promises you can not keep, and do not market your product as a “miracle” or “cure”. People find money for what is of value to them and most people can smell, or ‘google’ a scam in a split second.
By marketing using the internet, you will be able to sell product much more easily to the right types of people and you will do much less work in the process.