Building a Personal Brand
There are three ways to become attractive and produce your own personal brand:
Start your own personal blog. Make sure to use your name in the web address, and stick to “.com”. Many people make the mistake of using “.info” or “.net”, etc. The biggest reason to use “.com” is that most people are on autopilot when they type in the web address boxes. You want to be easily found, so make it easy for people. Blogs help you become known to others, and it gives people a taste of who you are and what you are about. The key to blogging is consistency.
Use social media. Facebook and Twitter are not going anywhere, and it is becoming the norm for people to be “weird” if they do not have a social media account of some kind. Use Facebook or Twitter as a way to expose yourself and who you are. Your brand will become clear to people in no time, and you will be easily accessible to your prospects.
Find your niche and write about it! There are many ways to publish your articles for free online. Be consistent and don’t worry if you are not a good writer. Most people are looking for real content from real people. Spell check is available on all computers and is all you need to provide content. If you truly hate the idea of writing, find someone who likes to write, give them topics and the ‘message’ you want to convey and assign them to do it for you. In essence you would be hiring a “ghostwriter”. If you excel and enjoy writing, also consider printed publications to submit to. Bottom line: consistently expose yourself using the internet and offline to grow and establish your brand.
When you build your brand, you become much more attractive. Attraction marketing is the key to growing and becoming successful in any industry, especially network marketing. People will do business with those they believe, like, and trust. It’s a “BLT”!
You don’t need to personal know someone to have the “BLT”. Exposure on the internet gives your prospects the feeling as if they know you, and in turn they will believe you.
Remember you don’t need to become overly opinionated, annoying, or harsh. Just be consistent with your message, and what you represent. People will notice you and discover who you are and in turn, trust you are strong enough to provide a genuine foundation for their own endeavors. Producing your personal brand will undoubtedly help you grow your business and help others to do the same.