Are You Prospecting the Unemployed?

The Cash Flow Quadrant: Rich Dad's Guide to Financial Freedom
With the unemployment rate so high and so many out of a job, it seems everyone knows at least one person who is out of work. Naturally, we assume someone who is out of work should be interested in our business. Not!

While we know there are many people who have recently been laid off who would rather be doing something else other than working for someone else, many are on the search for another job to pay their bills. Not all are motivated to change their lives.

People become complacent. Rather than do something different, they do what they are comfortable doing, and pursue another cubicle to work in. Even though there is no guarantee in the future, they assume a job provides predictability. Did they forget they have just been laid off? I can only think they must lack short term memory! 

Because we are so anxious and want to grow our business we pursue these types of people, people who would just rather plug themselves back into some position in another company, working for someone else, so they can collect a pay check. These types of people are employees. They are not looking for a business, but rather another job.

When you think about your business opportunity, you need to find business builders. They may be unemployed, but they also need to want something more than another job…they must be in search for more than what their job will ever provide. The best people are sick and tired of working for others and are willing to do whatever it takes to get them out of the rat race.

Every business requires some financial investment and so when we discuss the opportunity with your unemployed prospect, it is important to not sugarcoat the costs. We tend to worry that our prospect might not have the money before we even allow them to make this decision. We make assumptions that they will not do the business because they are tight on cash…

We cannot want this more for your prospect than they want it for them self. Because we want our business to succeed, we make the mistake of trying to sell people on the opportunity rather than determining if the prospect is the right fit. A very quick way to failure! The truth is if they don’t have money, barely making their bills, and lack motivation, then they are not right for the business and we need to know when to say no thank you.

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