Google Wave doesn’t really matter to marketers who already have their act together. It’s because the same advice and strategies that work for today’s social media platforms will almost certainly work on future platforms too.
I’m not saying that you should ignore Google Wave. On the contrary, you should try to adopt new technology before your peers do. Because the early adopters almost always make out like bandits.
With that said, human nature barely changes at all and technology is out-pacing us. So network marking probably isn’t going to change much with Google Wave. At the least, it will make it easier for us to communicate and train our teams.
At best, it will reset the status quo and a new string of “experts” will make a lot of money.
Because Human Nature Is Human Nature:
- People will always be motivated by emotion.
- Being rude will always be a “faux pas”.
- People will always want to feel important and respected.
- Being helpful will almost always make you friends.
- And SPAMMING STRANGERS will never be acceptable.
Human Nature Will Never Be Changed By The Next Big Thing
That sounds like a big claim but it really isn’t because human nature has barely changed over the last thousand years. People will always be motivated by desire for gain and a fear of loss. People will still want to feel fulfilled and happy. And people will still have frustrations, pains, and fears.
But The Human Heart Will Keep On Ticking
And the marketers who master “heart strings” will always make a big buck while everyone else scratches around in the dirt for chicken feed. It’s frustrating, because it’s a hard skill to master but it’s the heart of all good marketing and selling.
I’m Talking About Total Wealth And Security
You could lose your online business to the next “Google slap”. You could lose you home in a hurricane. Your boat in a storm. Your apartment in a fire. But If you lose everything except your knowledge of human nature… you’ll get it all back and more.
And here’s a solid bit of advice that will help us surf the Google Wave and any other new-fangled techno trend ahead.
Invest in human nature. it brings the best returns.
(This post originated on BetterNetworker.com, 11/17/2009)
